How Would you Pitch “Cartoon Trippy” for Müller Yogurt?

Sometimes I see TV spots and wonder how the hell you would pitch “that idea” to the client. This new spot for German Yogurt  company Müller is one of them. The spot is visually insane featuring cartoon characters, Kit from Night Rider, and CG transformer thing, and business men being turned into cartoon fruit blobs. I’m sure this has something to do with watching TV in the morning while eating yogurt, but I’m not German so I’m not sure. None the less it is a fun ad and the production quality and visual effects are absolutely top notch, so it is worth watching.