Do you ever see something and say, “I wish I had thought of that”? I do all the time. This is one of those moments.
I’m not a huge fan of QR codes for a number of reasons, but this is a great example of how to push what they can do. The concept is so simple, and the result is powerful. JC Penny gets a gold star for thinking of this.
Their new “Who’s Your Santa” campaign has a QR code add-on for the 2011 Christmas season. Everyone who buys a gift for Xmas will get a unique QR code “Santa Tag” . Each tag has a unique QR code that allows the gift giver to scan the code and record a personalised voice message for the recipient via their smartphone. When the recipient gets the gift, they scan the code and hear the message. This is a really well executed and innovative way to utilise QR codes. The personalization factor makes just it.