Sometimes You Can’t Fake It. FedEx Dominoes.

One of the things about working with video that most people don’t think about is the amount of pre=planning that goes into producing a finished piece. A great example of this is the FedEx dominoes commercial. This could have been done with CGI boxes, but it never would have had the same convincing look as using live action footage. This 1 minute and 50 second video is shown in one take. If you look closely you’ll see how many other cameras are set on tripods for b-roll footage that wasn’t used. If you scrub through the video you’ll notice how painstaking it must have been to set this up and shoot it.

Now ask yourself how many takes did it require to get the final piece done, and how many people do you think were involved. A lot, that’s how many.