Over the last twelve to eighteen months, KLM airlines have really increased their digital marketing presence by embracing social media, web applications, and apps for mobile and tablet devices. All of their campaigns have been hooked directly back to the experience of using KLM for your travel and have been linked directly to the global brand experience.
The KLM Passport App, is a really solid branded app that turns people’s journeys into inspiring scrapbooks and movies that can be shared with friends and family directly and via social networks. When you are using the application you can choose a theme, select your favorite photos and videos, GEO tag content and build out a personalised holiday movie all hosted inside of a KLM passport.
This is a really simple idea with relevant impact across their brand space, because it is tied directly to the experience of traveling with KLM.