American Express Augmented Reality Talking Gift Tags

Since I work for a company that produces augmented reality stuff, I am always on the look out for new augmented reality things. This year, Christmas seems to be crawling with QR code, and augmented reality digital add-ons to physical products. One cleaver use of augmented reality, and one that I wish my company had done (and would have done much better) is “Talking Tags” from American Express by Ogilvy Sydney.

Talking Tags is a direct marketing campaign where every American Express card holder was sent a “Talking Tag” that drove them to an Augmented Reality experience online.

I’m not crazy about the quality of the animation, or the editorial, but the idea is great.

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