Apparently size does matter. At least in terms of click through rates on mobile devices it does. According to new data that came out toward the end of 2011, there is a direct correlation between mobile advertising Click Through Rates and screen size.
When advertising is accessed on a tablet, the click through rate is almost triple of the same ad viewed on a smartphone screen. The biggest winner with all of this is the iPad. No surprise that it receives an almost 10% increase averaging 9.61% overall.
The infographic below shows a detailed view of click throughs based on screen size.
“Developers are facing many challenges when it comes to the monetisation of mobile apps, as the pay-per-download model is only really financially viable for major publishing houses. We noticed a very interesting correlation between screen size and CTR which shows the importance of supporting tablet devices that have larger screens such as the iPad, Blackberry Playbook or Samsung Galaxy Tablet if developers want to maximise their revenue earning opportunities.” Offer Yehudai, president of inneractive.
Here’s an infographic with more…