Demonstrating new technology for the automotive industry without an actual test drive can be challenging. The best advertising in the world can’t give the feeling of a hands on experience, and quite often car/tech advertising fails to translate into people at the dealership.
Almap BBDO from Brazil has managed to possibly bridge this gap with a clever little iPad application for the VW Tiguan. The application or iAd if you prefer was promoted through Auto Esporte magazine, and accurately demonstrates how the parking assist works with the car by allowing you to park the car between your fingers hands free. I have no idea how successful this ad was at converting to actual sales or even test drives, but it is a nice example of how iAds are becoming more ubiquitous and accepted on iDevices.