When it comes to Social Media campaigns, LinkedIn is not the first thing that comes to mind. It’s not that LinkedIn hasn’t done any directed campaigns before, they just don’t do them as often as Facebook for instance.
LinkedIn has launched a global campaign with Fujitsu, titled “Profile Pitch“, where users connect with the campaign site via the LinkedIn API. LinkedIn’s Profile Pitch puts you, your resume, and experience against other LinkedIn members around world. Based on a series of scores based from your qualifications, network and experience you compete to win a new laptop or tablet computer.
The integrated campaign features a presence on LinkedIn as well as its own website, and YouTube videos.