For better or for worse, credit cards are a necessary evil in most people lives. Plastic money is used more often than real cash anymore, and for most credit card companies, positive brand image is rather hard to maintain. People have to use plastic, but they loath fees, high interest, penalties etc. And while most credit card companies are constantly trying to improve their brand image, and win new customers, most don’t do it in a very clever way. One company, and campaign that might change all of that is American Express with it’s new “Sync Tweet Save” campaign that launched at SXSW 2012 this week.
“Sync. Tweet. Save.” lets US card members turn customised Twitter hashtags into savings. When an AmEx customer syncs their card with Twitter, they have are given exclusive offers which are loaded directly onto the card, much like a re-loadable gift card.
American Express is showcasing the “Sync. Tweet. Save” campaign at SXSW 2012 over the next two weeks, where all eligible AmEx customers in Austin will receive $10 when they sync their card, tweet the special offer #AmexAustin10 and use their synced card to spend in Austin during SXSW.
This is a great initiative form American Express in the social media space. It demonstrates forward thinking and a smart use of social media to build brand loyalty through customer rewards. What a great way to demonstrate a tweet’s return on investment.