Once again Google has stepped forward to challenge ordinary thinking with a new project called “Project Re:Brief”. The premise is simple, take four iconic award winning broadcast ads from 3 to 4 decades ago, and make it work in today’s world.
The idea stems from the realization that technology has in many ways overtaken the creative genius that makes, or made good advertising not only good, but timeless. Project Re:Brief is a series of videos that look back at 4 of the world’s greatest ads, and the advertising legends behind them, then re:imagining them to work in the world of advertising now. Watch the trailer below. Google has done a really solid job of creating something that pulls you in, and makes you want to come back to see more.
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns.