“Guardian Open Journalism” Three Little Pigs for Modern Times.

This ad for the Guardian came out a couple of weeks back, but today was the first time I saw it. What a great play on a classic fairy tale with a modern twist, wrapped with a modern vibe. Broadcast news, social media, websites etc. all surface in this ad to bring the Three Little Pigs up to date and show the arenas the Guardian plays in.

The commercial has a great big budget look with some nice subtle motion graphics, and post work.

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