IKEA in the Kitchen. A Multi-View Story.

It’s been awhile since I posted anything about IKEA. Not because I am anti IKEA, just because I hadn’t found anything new and interesting about IKEA lately. Today, I found IKEA  In the Kitchen, an interactive microsite created by Instinct/BBDO  for IKEA Russia.

The video is pretty self explanatory, but basically this is a multi-view site that lets users experience the kitchen from different view points and paths. You get to experience the Kitchen from the view point of every character in the story. This site grabbed more than 540,000 page views with click-throughs to the kitchen solutions of the IKEA Russia site.

Nicely done folks. Clever, original, fun, this is why IKEA is so successful with their web promotions.

Client: IKEA Russia
Agency: Instinct
Director: Thorsten Herken
Digital production company: B-Reel