For some time now I have been saying NFC will overtake things like QR codes as more Android handsets ship with built in NFC readers. Hopefully the next gen iPhone will have a built in NFC reader as well. When that happens, we will have reached the tipping point. Here is a great example of why I think NFC has a huge future with smart phone users.
“LikeBelt”, developed by Deeplocal, have created a prototype android app,that allows you to like physical, real objects. “Likes” are triggered by reading RFID chips embedded in real-world items which are read by NFC enabled Android phones. Those “Likes” show up on your favorite social network (who might I be talking about?). The LikeBelt terminology is a bit odd but if you can get past it, and the weird sexual thrusting, you can see the potential here.