I seem to be on a bit of an Augmented Reality kick today. The video below is a really nice execution of the technology from the folks at Appshaker.

Produced for BBC Home Entertainment “BBC Frozen Planet Augmented Reality” was hosted in three key markets in the United States to introduce the TV program that was produced in conjunction with the Discovery Channel. The three market tour ran from April 19 – April 22 in New Jersey, Illinois and California after the television series Frozen Planet first aired to more than 20 million viewers on March 19th.

Appshaker is getting a solid reputation for this kind of augmented installation in both Europe and the United States. With work like this it’s no wonder.

Creative Direction: Alex Poulson / Kevin Jackson
Art Direction: Barnabas Nanay
Production Direction: Szabolcs Turanyi-Vadnay
Technical Direction: Adam Trost
3D Design: Vertigo Digital