The Story Behind Adobe’s CS6 Desktop Brand System

I haven’t upgraded to Adobe Creative Suite CS6 yet. I simply can’t afford it right now, and I’ve only been using CS5.5 for about 9 months. That doesn’t mean I haven’t been following the changes, upgrades, and new features at the Adobe site though. Today, while I was perusing the Adobe blog, I came across a really interesting article talking about the number of branded assets that now go into the entire creative suite. These assets comprise everything from application icons, to packaging, and splash screens. Much to my surprise, I found out there are now 5000 shared branded assets. That’s right 5000, and it takes a year to produce all of them.

With software refresh cycles happening every 12 to 18 months, you can bet money that the marketing design team for Adobe is well underway with the branding redesign for CS7. The entire article is on the Adobe Blog and well worth the read if you are a designer, or simply use any of these tools.

“It takes well over a year to design, execute, deliver, and ensure the proper implementation of the roughly 5,000 or so assets it takes to get a CS release out the door (we’re already thinking about CS7). Along the away, there are innumerable institutional, technological, and political hurdles to overcome. It can be daunting, but we do everything we can to get it made with as few design compromises as possible.”