IKEA has always been a forward thinking company and a company that has embraced internet marketing and interactivity from the early days of online shopping. This latest foray is another great example of IKEA embracing technology to create a better customer experience for their catalog shoppers.
McCann-Erickson was enlisted by IKEA to develop the tablet and mobile based application that will launch with the 2013 catalog in a few weeks. The catalog is sent to more than 200 million individuals world wide, and with the rise in smartphone use this should have a solid impact on sales. Using QR code style technology where your devices camera reads a marker on the catalog page, additional content is unlocked enriching the overall experience.
This is a great example of print and digital integration that enhances the overall user experience across the brand.