After yesterday’s post about the digitally enhanced IKEA catalog, I started looking at other emerging technologies that create similar experiences. One of the things I found was from a TED talk video that was published to YouTube yesterday. What I like about this is, unlike Google Glass it already exists, and is being used. Unlike Google Glass it doesn’t need glasses or any other form of wearable technology. It feels more practical. Unlike QR Codes, and other bar code driven technology this is activated by the image itself.
Aurasma, is self-described as “the world’s first visual browser.” and based on the video below you can see why. This has so much potential, and at the end of the video you can see just how easy it is to use and add your own content to. In the video presenters Matt Mills and Tamara Roukaerts demonstrate Aurasma and, the seamlessly animated the world as seen through a smartphone. Aurasma goes beyond previous augmented reality applications , by using their “auras” to do everything from make a painting talk to overlaying live news onto a printed newspaper.