How’d You Do That. Willow’s “Sweater” and Behind the Scenes.

The music video for Willow’s “Sweater” has been making its way around the internet, and I have to say it’s one of the best projection mapping examples I have seen. While the final music video is really impressive, I have to say I really liked the behind the scenes video even more. Why? Because it shows you just how hard this was to make from a timing perspective. The production quality of the final video clip is stunning because you have no idea how many takes each shot took. The behind the scenes video is great because it shows you a subset of how many takes each segment took. You only see a few of each, and I guarantee there were many, many more.

Both videos are below. The first is the final product, the second the behind the scenes.

Directed by: Filip Sterckx
DOP: Pierre Schreuder
3D animation / Editing: Filip Sterckx
Production: Pierre Schreuder, Filip Sterckx
Technical support: Aitor Biedma
Production assistant: Nils Goddeeris
Thanks to: Het Depot, Stake5, Cools multimedia, Tom Brewaeys, Birgit Sterckx, Antoon Verbeeck, Pieter-Jan Boghe