The Frankenweenie iBook Promotion is Electrifying.

At the end of the day, the new Frankenweenie iPad interactive book is really a big ad for Disney’s upcoming movie release. With that said, it is one of the best ad wrapped in an iBook experiences I’ve seen in a while. The content is engaging and relevant to the film. It gets the audience hyped about the film beyond anything standard broadcast and print ads could do, and it’s really fun. When was the last time you could say and advertisement was fun, or memorable, or something you would want to keep around and look at later? I could see this kind of rich storytelling experience becoming a new trend in promotional advertising. Especially since the content can be updated repeatedly through out the life cycle of the film.

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