VML Australia for Jameson.

Here’s a little shout out to a local agency that went international a few years back. The spot below was created by VML Australia. If you are familiar with VML you might recall they started out right here in Kansas City, MO before being bought buy a big interntional holding company and going world wide.

The spot featured in the video below represents the launch of a multi-million dollar outdoor media buy to integrate the outdoor campaign with the digital campaign for Jameson. The Blippar campaign takes a Jameson bottle and turns it into a game that is playable on any smartphone. The application is powered by image recognition software leveraging augmented reality to create palyable billboards, posters, banner ads, bottles, etc. All of this is linked to the standard social media hooks allowing for a viral spread of campaign.