BS Detector, Cause Buzz Words Are Painful.

Anyone that works with marketing or advertising is going to laugh when they watch this. Actually, anyone that works in most businesses will probably laugh, because at the end of the day buzzwords are BS. Terms like 360 degree view, ripple effect, key influencers, halo effect around the brand… I think you know where I’m going with this.

Most of the time buzz words and catch phrases are easy to spew and hard to back up. The problem is more often than not, this is the kind of thing people latch on to. The humorous piece below was produced for Adobe’s Adobe Marketing Cloud, that promises to cut through the BS, or at least cap the onslaught of buzz word proliferation in the marketing world. I really hope they can.

Here’s a thought. Wouldn’t it have been nice to have BS detectors strapped to the heads of everyone participating in a political debate this season.