I love it when a TV spot transcends the typical and actually tells a good story in 30 seconds. Produced by adam&eveDDB, and directed by Blink’s Dougal Wilson, this spot is a follow up to last years The Long Wait commercial for John Lewis. Set to a cover of Frankie Goes to Hollywood’s “The Power of Love” by Gabrielle Aplin the spot tells the story of a snowman’s journey leading up to Christmas morning.
The spot opens in a snow-covered garden, where two children are making a snowman and snowwoman. The following morning the snowman has mysteriously disappeared. From here the audience is transported to a magical world, where you follow the snowman on his  journey through the forest, across rivers, mountains, and into the city. As the story unfolds, the motive for the snowman’s adventure isn’t revealed until the last scene, when we see his return to the garden on Christmas morning.Like last years spot, this works for me because it is less about trying to sell me something, and more about a well made wonderful, sweet little story that I can simply appreciate.