“Whatevers Comfortable” with Southern Comfort.

I guess this dropped about 2 months ago. I’ve never seen an edited 30 on any cable channel, and just happened to stumble across the web version last night while looking at something on adland.tv. None the less this is why I love Wieden and Kennedy.

This guy is Dos Equis “The most interesting man in the world” wing man. Strutting up the beach in an almost speedo, wearing leather shoes and Ray-Bans this guy is a dude. he is not a follower. He’s the dude doing “Whatevers Comfortable” with great attitude. Set to Odetta’s “Hit or Miss” the one minute forty five second web version of this is great.

Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Directors: Scott Vitrone, Ian Reichenthal
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Director: Tim Godsall
Producer: Tsiliana Jolson
Colorist: Tim Masick
Music Supervisor: Andrew Charles Kahn