Over the course of my career I have designed a number of annual reports. At one time it was actually a very lucrative portion of my freelance work. One of the things I always liked about doing them, was creating the theme or story that pulled the brand together in a visually compelling way for share holders. One thing I never liked was the section that included all of the numbers, SEC filings, and other data that probably just got a light glance by most.
So, as companies continue to embrace more forms visual story telling, design, and information graphics it makes perfect sense that someone would create an all digital anual report in the form of, well, an infographic. St. Louis based Toky has done just that and they have done it really well. It’s no surprise, they are a branding, and design firm.