I’m currently on location in Santa Barbara filming and such, but while taking a break I thought I’d post this interesting video from BMW. This isn’t new, the event actually happened last November. I missed it when it dropped on YouTube and my friend Paul happened to show it to me today. This is a great use of video, and technology to promote a product that won’t even arrive for another 12 months.
The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility.
The window also calculates how much money would be saved and how many tons of CO2 emissions we can reduce annually if each transformed car were all-electric.
See the window in person at 42nd Street and 6th Avenue, across from Bryant Park in NYC, now through midnight, Saturday, November 17th.