Who Wants to Learn to Draw?

I am a firm believer of keep it simple when it comes to design. Especially when it applies to advertising. An advertiser has a very short time frame to capture someones attention, and leaving a lasting impression requires a simple message with impact.

The print campaign below does a really effective job of this. Simply editorial that conveys a direct message. Visuals that sell the service with a bit of humor, and a lasting visual impression. A simple call to action, “Go to the website to learn more”. What a really nice job from Master Roma Waiteman, in Curitiba, Brazil.

Fundacao_Cultural_drawing_1 Fundacao_Cultural_drawing_2 Fundacao_Cultural_drawing_3Agency: Master Roma Waiteman, Curitiba, Brazil
Creative Directors: Flavio Waiteman, Victor Afonso
Art Director: Rafael Guth
Copywriter: Thiago Gabardo
Illustrator: Magma Image

One comment

  1. I agree. I love doing simple and straight to the point print layouts.A strong image on a plain background always work. Color blocking works for me as well. But sometimes there are those who wanted to use all the space they can take on print and suddenly the layout looked all messed up. Doing layout is really tricky.

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