“Not the Same” Approach to Music Videos.

Since MTV and VH1 really don’t show music videos anymore, it’s nice to see bands breaking out of the music video mold and doing something new.

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Recently  OKFocus was asked to build an interactive music video site for “Not the Same”, by the band Tanlines. The site looks sort of like the Photoshop interface, with layers and a toolbar pallets that let move and resize band members plus choose from a selection of backgrounds that include still images, webcam feeds, and low res video animations. There is even a hook to Social image giant Instagram that allows you to load images tagged #notthesame. It’s a pretty fun site, and definitely a very cool way to do a music video.

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