Nike and the House of Innovation.

About 9 months ago, Nike started an interactive campaign at Selfridges in London introducing a new line of products. Nike’s “House of Innovation” included a whole host of interactive installations that push the boundaries of shopping and merchandising products.

The first video is of a recent window display that repurposes some of the content from the in-store displays. The others show the original interactive spaces and integrated content. It’s pretty cool stuff that was developed by Amsterdam agency …,staat.

One of my favorite things about this is it’s not all digital, but a combination of physical and digital elements that blend together so well. Other content was produced by , and .