This is a nice little documentary short that speaks to the approaching absurdity of people/photographers documenting New York Fashion Week. It’s a nice little short film. Great production values, and insights from people involved in the fashion industry.
One thing that really sticks with me is what appears to be desperate attempts to get the shot at any cost. People taking photos with no rhyme or reason. Many of the shots on the shots on the street have this almost blind follow the leader mentality. “Phil Oh is shooting photos of that person so I better take some photos too. Oh wait Tommy Ton is shooting pictures of… desperately run to the next blind opportunity not really knowing why you should take a photo…”
When we set out to make this short, our intention simply was to observe the phenomenon of fashion bloggers and street style stars. As we started to review the footage, two salient trends became apparent: fashion editors frustrated by the ensuing commotion outside of shows, and the rise of “peacocking” street style stars as a result of the proliferation of blogs. This film examines these themes from both perspectives.