Get Off Your Butt and Move.

mask175In the last year, there has been huge growth in wearable technology that communicates with your smartphone, or computer. Juniper Research predicts 70 million wearable devices will be sold in 2017, a rise on the 15 million sales expected in 2013. The majority of these devices are dedicated to health and fitness.

Fitness app Moves wants to offer a cheaper alternative to buying accessories that often cost upwards of $100.00. The iOS app does this by not requiring login details and allowing users to track walking, running, cycling, or other forms of exercise by simply keeping there phone with them.

Moves uses the “storyline” feature to track your location and compile activity to a digital diary using categories like work, gym, home, and pizza joint to let the user know if they are hitting their goals or slacking off with a high calorie, low activity lifestyle.

1

It has a really nice interface and feel to the app. The graphics are clean and easy to understand. The feature set is solid without being to much. The app really wants to log your daily activity without trying to overwhelm the user with unneeded features.

Move Features
• Automatic Tracking: Records daily walking, cycling and running.
• Places: Recognizes places in your daily life.
• Storyline: Visualizes your day in an easy-to-read timeline.
• Routes on map: See the paths you took.
• Pedometer: Counts your steps, so you can set simple goals.

2

Since the app launched in January it has been downloaded over 1 million times. An interesting fact about Moves is, last week the app tracked users running the equivalent 10,000 miles in one day.

 “Fitness tracking has become more and more important for people who are fitness enthusiasts but also the type of person who may not got to the gym or run every day. Moves is a must-have download for both types of people.”

Sampo Karjalainen, ProtoGeo Founder

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