I’m a believer in the “Keep It Simple” school of design. Things don’t have to be overly complicated, or visually overwhelming to work. Attention to details and simple clean art usually beat big effects, and complex movements when trying to tell a story in a short amount of time. Case in point, Adobe CMO Explainer by VeracityColab.
This animated short features simple clean illustrations, combined with a limited color pallet and a simple voice over. The attention to detail in easing elements as they animate, combined with a light playful visual narrative help sell this. It’s simple, and clean, and it works. I love the look, design elements, and the timing of the animation as the red ball moves through the screens.