To promote the German horror TV channel No.1 Jung von Matt/Elbe worked with famous spraygun artist Oliver Paaß to create a series of zombie head bowling balls that were placed through out a number of bowling alleys throughout the country. For more than three weeks Paaß made detailed 360° images that were sprayed on standard bowling balls. Along with the severed heads, standard black balls were intermingled, with each of those featuring the logo for 13th Street, the official channel name. I couldn’t find any info on the effectiveness of the campaign, but the idea is clever and definitely memorable. If 13th Street were smart, they’d manufacture these and sell them. I’m sure there is a market for this. Especially with the number of “Walking Dead, and “World War Z” fans growing every day.
Jung von Matt/Elbe
Chief Creative Officer
Creative Directors Tobias Grimm
Art Directors Damjan Pita