Society 46, Swedish Radio Case Study Video.

Below is a video outlining a campaign created by Forsman & Bodenfors for Swedish Radio. I want to talk about a couple of things here.

First off the campaign itself is quite brilliant. Sweden is a country with just 9 million people in total population. In 3 days this campaign generated more than 100,000 users, and got more than 4.5 million media impressions thanks to news coverage. Not bad at all if you ask me.

The second thing I want to talk about is the video itself. A recap of a project can be one boring piece of work. You are talking about numbers, success rates, click throughs, data, etc. This little animated short from , manages to take that kind of information and keep it lively with an upbeat script, simple illustrations, a nice color pallet, and animation techniques that are fun, but not obtrusive. Great job with this case study video.

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