Jack Daniel’s White Rabbit Saloon Promotion.

whiterabbit1I’ve written about the exquisite design work Stranger and Stranger creates for the beverage industry before. Their work never ceases to amaze me, and the bottle and packaging design for Jack Daniel’s White Rabbit is no exception.

To help promote the the new adult libation and the packaging design, designer Florent Carlier teamed up with ReflexParis to create a direct mail piece that was printed directly onto a wooden substrate. The limited edition promotion piece was based on the original design by Stranger & Stranger, and used a digital printing method to produce the final result. Even the white ink. Great work from both Florent Carlier, and Stranger and Stranger.

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“I wanted to print typography on wood. I was surprised to learn it was possible to do it by digital printing. Even with white ink!”

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