Using 125 Year Old Tech in the 21st Century.

This is one of those design/technology/promotional combinations that I love. As an extension to the Beck’s Record Label project, the brewer has created a beer bottle that is a record. Based on Thomas Edison’s cylinder recordings from the late 1800’s, Beck’s overcame technical and design challenges to bring this to life.

The bottle was in scribed with a track from the Auckland New Zealand band Ghost Wave. The band’s new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially built device based on Thomas Edison’s original cylindrical phonograph.

The project was conceived and produced by Shine Limited. The video below shows how Shine overcame challenges to make this work, and the final result. Nice innovation drawn from 125 year old technology.

Client: Beck’s New Zealand
Creative Agency: Shine Limited
Machine & Bottle Production: Gyro Constructivists
Making-of Video Production: VICE
Record Label: Arch Hill Recordings
Band: Ghost Wave
Album: Ages
Featured Single: Here She Comes

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