To promote their audiobook line in India, Penguin has produced a series of posters featuring three famous authors from history, Mark Twain, William Shakespeare, and Oscar Wilde. The illustrations depict the authors contorted into the span of headphones positioned to quietly whisper into the ears of their listeners. There is no editorial, just the logo and the illustration. The visual is a powerful metaphor for the way the audiobook is consumed, and the intimacy in which it is consumed. In less than a week from the initial release, awareness of Penguin audiobooks increased by 15%. In addition 7% more audiobooks sold over the course of the following week. The Penguin campaign won a Gold Press Lion at Cannes International Festival of Creativity, and rightfully so. Great visuals make this campaign a success.