Condé Nast – Editorialist

Condé Nast is probably one of the best publishers of magazines for digital devices like your tablet or phone. They have embraced the technology and taken full advantage of  extensive interactive components that make their publications more immersive. Like any other publisher of content in todays world they are not free from the effects of a public trained to gather all their content for free online.

At Future Lions 2013 competition in Cannes this year, one of the winners was an idea presented for Condé Nast to keep the publisher relevant in an ever changing digital content world. The winner for Condé Nast’s magazine portfolio was actually something rather simple, and quite compelling. Part Flipboard, part Utne reader. It is a Condé Nast app that allows readers to select their favorite articles from any Condé Nast magazine, and then build your own monthly publication that brings all of your favorites together in one space for a monthly fee. This is something that publishers should latch on to.

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