Seriously Dude.

I love hand lettering. I think it’s because I used to do it, and I know what goes into it. It is a skill and a craft that requires practice, patience, and true talent. Lost Type introduced “Dude” about 8 months back. The font is a reverse contrast, serif western font. It has loads of style. Designed by Dan Gneiding, Dude comes in 12 different serif styles, all of which were inspired by country music legends. The video below features painting and animation by Colt Bowden, using Dude be lettered by hand, the old fashioned way with a paintbrush.