MPC Digital has reinvented the photo booth with Fracture IO, an installation that creates generative 3D animated artwork based on the human form. Fracture IO made its debut at the One Show Awards last week at the Bowery Hotel in New York. MPC Digital was approached by JWT and asked to create an innovative piece for the show. The result is an update to something that has remained fairly unchanged for the last 100 years.
Fracture IO (Process) from MPC Digital on Vimeo.
MPC Digital used the Microsoft Kinect to capture both image and depth data in order to create a high-res 3D scan and then generate a full 3D model of whomever was in the booth. Using a combination of computer vision algorithms originally developed for robotic navigation, MPC Digital stitched together the image and depth data from 4 Kinects into a complete, accurate 3D model of whomever or whatever was captured.
Captured geometry was utilized as the basis for dynamically generated artwork. Each artwork created was then posted online with mobile-friendly, shareable unique URL that allowed visitors to experience it in 3D.