As a follow up to “Whatever’s Comfortable”, Weiden + Kennedy have developed a new spot for Southern Comfort capitalizing on the original theme. “Shampoo” is a new TV spot featuring the Southern Comfort man in a hair salon, doing whatever’s comfortable. He’s not your typical hair salon customer, but he doesn’t care. The Southern Comfort man is comfortable, and his attitude says be yourself, be comfortable with who you are. Like the previous commercial Shampoo is fun, and subtle. It doesn’t oversell the product, but plays it up just enough to be effective and memorable.

Music is “The Beat” by Lou Johnon. Music was supervised by Andrew Charles Kahn at Good Ear.