“Hands” and “Cogs”.

Want a video to go viral? Well there is no magic formula. It helps though if you have very compelling content that is executed with extremely high production values. It also helps if you are using a similar formula to an online video that was off the charts about 10 years ago. One of the first viral video darlings. This is the case for Honda’s new spot titled “Hands”. Since it was published on July 3rd, it has grabbed 2,715,000+ views on YouTube alone. Not bad at all. Like I said it helps when your spot is well produced, and well thought out. This spot is. Along with the new “Hands” spot I have added the original “The Cog” below it incase you need a visual refresher.

Advertisements