Getting All Squirrely on My Beer. The Mill for Smithwick’s.

Being an animal wrangler for film and video has to be a tough job. Training and getting a squirrel to behave like a human would be a completely impossible task for any animal wrangler. This is probably why The Mill went all CGI on the creation of the squirrel brew master for Smithwick’s a 300 year old brewery.

Director Simon McQuoid Worked with adam&eveDDB, and Gorgeous  to create this very photorealistic squirrel for the 300-year old beer brand. It took this team five months to complete the spot, and two of those were dedicated to perfecting the look of the squirrel’s eye alone. Once again, it’s all about the details, and the craft. The song featured in the spot is the Kaiser Chiefs – Learnt My Lesson Well. I think that is fairly appropriate.

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