PostPanic has produced a series of indents for DisneyXD Netherlands promoting the summer theme of “Chain Reactions”. Directed by Erwin van den IJssel the short spots feature Rube Goldberg machine interactions crafted entirely out of objects kids could find at home. His goal was to capture the childhood joy of building things that would make your parents scratch their heads with a complete lack of understanding.
The main characters of each piece are cuts outs of the kids themselves with snapshot photos pasted on each of the cardboard figures. Because the indents are for Dutch TV, Disney 😄 specified that they have a very specific “Dutch” feel to them. To insure that look was achieved Erwin van den IJssel and PostPanic dressed the sets with recognizable Dutch materials and products, using various food packaging and products to create each scene.
Each indent is story driven, and captures the playful joy of childhood and summer fun.
Project: Disney 😄 Idents
Client: The Walt Disney Company Benelux,
On-Air Manager: Nancy Theunissen, The Walt Disney Company Benelux
Promo Producer: Elmar Scharff , The Walt Disney Company Benelux
Production Company: PostPanic
Executive Producers: Ania Markham, Jules Tervoort, PostPanic
Director: Erwin van den IJssel, PostPanic
DOP: Hessel Waalewijn
Producer: Liene Berina, PostPanic
Senior Producer: Annejes van Liempd, PostPanic
Art Direction: Roger Denton; Design, Nicole Nieuwenhuis, Jelier&Schaaf
Music and Sound Design: Jochen Mader, Audionerve
Editor: Ine van den Elsen, PostPanic
2D Artists: Doma Harkai, Donat Ertsey, PostPanic
Production Assistant: Alba Sueiro, PostPanic