4Seven’s M.C Escher Indents from ManvsMachine.

Here’s a little eye candy and inspiration for Friday. ManvsMachine created a cohesive on & off air package for new channel 4seven, that sits comfortably within the Channel4 family.

working alongside 4creative ManvsMachine created an on-screen identity which uses a distinctive corner wrap concept across the indents. There is a distinct style and visual signature that relates to Channel4 and ties in the 4Seven logo in a subtle but effective way. There is a nod to M.C Escher as the screen rotates from left to right and an uneasy balance is created. The visual set up uses custom camera techniques and CGI to create each of the scenes. The video below shows how the indents tie to the 4Seven promo screens for upcoming programing, and the current style guide.

guidelines-2 guidelines