For the 2013 World Swimming Championships in Barcelona, design studio  Lagranja was tasked with creating the design of the medals and the laniard for each category.  Lagranja wanted to create something unique, yet deeply grounded in the world of swimming. Drawing inspiration from the silicon strap used in swimming goggles, Gerard Sanmartí and his team created a design that allows the medal to be held in a completely different way, embracing it instead of hanging it. The video below shows the design thinking and process that went into creating the medals as well as a commemorative medal for judges, coaches, and other participants in the games. What a great example of pushing the design outside of the conventional norm to and into a fresh place.