Fi Reimagines What Airline Websites Could Be.

You would think that by now, airline and travel websites would have moved beyond their current state. The reality is that most travel and airline websites are pretty ugly, not that easy to use, and are poorly designed. They look, feel, and act much the way they did 10 years ago, and it’s kind of a drag. If I am going to fork over a few hundred dollars to book a flight, I want it to be the best damn online experience I can get.

Fi has built a prototype called “The Future of Airline Websites”. The full case study is here, and the video below gives you a nice visual walk through.  Flat clean design, combined with rich data, and strong visuals point the way for what travel sites could look and feel like in the future. Hopefully this will come to fruition in the near future, with one of the major airlines or travel sites buying into the concept.