Talk About Skills. Bob Case’s Pedal Craft Poster Illustration Process.

I always find it to be a bit hard to explain why good design, photography, motion graphics, and illustration etc. is worth the money you pay for it. I often hear things like “It’s a soft skill”, from people that work in fields that are the polar opposite of the visual arts.

The poster below is by illustrator Bob Case. He has roughly thirty hours of time put in making this. If you have any doubt as to why, watch the video below it. The thirty hours of creative process, most of which is executed in Photoshop, is compressed into five minutes. It shows his skills as an illustrator, and proves beyond any doubt the visual arts are anything but a “Soft Skill”. As you watch the video, Case’s attention to detail is revealed as he works and reworks sections of the illustration.