MINI Art Beat, Vine, and Rolling Social Media.

Pushing the boundaries on Social Advertising, MINI has converted a  Mini Countryman into a rolling billboard powered by Vine video streams. The Countryman is covered in thousands of LED lights arranged in a structured array on the vehicle. The LED lights are fed Vine video streams which play back on the car as it cruises the streets of London at night. Now this is a pretty inventive way to use the Twitter owned social media video site.  The entire backstory on the production, technology, and campaign can be found at the MINI Space Blog here.

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