BBDO NY and Brand New School have created an online series for  The National September 11 Memorial & Museum that features voiceover work by Robert De Niro and a very simple graphical animation that reflects the World Trade Center’s architecture, and is complimented by minimal typography. The visuals while simple are very powerful when combined with the voice over message.  The call to action is simple and discrete, not overpowering the significance of the day and what happened 12 years ago.