A little over a year ago, Chipotle launched “Back to the Start” on YouTube to huge success. The video went viral, won tons of awards and got critical acclaim for the quality of the animation and production value. So how do you follow something like that up? You hire academy award winning Moonbot Studios, (The Fantastic Flying Books of Morris Lessmore) and let them raise the bar.
“The Scarecrow” is a 3 and a half minute 100 percent CG animated short that follows a similar theme as “Back to the Start” set to Fiona Apple doing a haunting rendition of “Pure Imagination” from Willie Wonka and the Chocolate Factory. The mood of the film isn’t uplifting when you think about all the processed crap we eat everyday, but the quality of this animated short is definitely inspiring for a Friday afternoon.